Defining your Art or Craft

Defining your art or craft market involves understanding your target audience, identifying your unique selling proposition, conducting market research, and developing a strategic approach to reach and engage potential customers. Here are some steps to help you define your art or craft market:

Identify your niche:

Determine the specific type of art or craft you create and the target audience you want to attract. Consider the style, medium, theme, or purpose of your work. For example, are you a painter specializing in landscapes, a ceramic artist creating functional pottery or a jewelry maker focusing on minimalist designs? Continue reading “Defining your Art or Craft”

Finding the Best Craft Fair: A Guide for Artisans

Art Fair

Deciding to sell at a craft fair can be a great business decision. The next step is to find the best fair for you.

Craft fairs provide an excellent opportunity for artisans to showcase their creativity, connect with customers, and make sales. There are hundreds of fairs and many weekends to sell at, and choosing the correct fair could be overwhelming.

In this post we will guide you through the ways to find the best craft fairs to maximize your success as an artisan. Continue reading “Finding the Best Craft Fair: A Guide for Artisans”

August Creative Resources

Pencils

Creative resources for August 2021. This list includes a few free-to-watch classes on CreativeLive, a resource list from Artwork Archive, and an uplifting blog from Creative Mornings.

Below is our Roundup of August Creative Resources
Use Anytime

The Best Opportunities for Artists in August 2021

Artwork Archive has a great monthly roundup of opportunities for artists. This list includes grants, residencies, events, and much more. Bookmark their page to come back each month to find out new resources.

HEY CreativeMornings!: 39 Things We Wish We’d Realized Sooner

Need a little inspiration? This post is from the CreativeMornings website may encourage you to move forward with your art. What would you tell your younger self?  

Creative Mornings is an incredible organization just for us creatives. After you read the article, take some time looking through their website. They have an amazing creative community.

August 25

Blogging to Sell Your Products

Do you have a blog? Or maybe you use Instagram to help you draw awareness to your art. Either way, you are using photos, captions, and writing to sell. This CreativeLive course is taught by Megan Auman and will walk you through the best ways to write and sell. The class takes just over 3 hours and is free on this day and available for a fee after this day. 

August 29

Turn Your Etsy Shop into a Sales Machine

If you are new to Etsy or looking to revamp your Etsy store, this course will lead you through what you need to know to grow your sales. It is over an 11-hour class and gets into the details to optimize your store. The course is a few years old, and Etsy is updated its business model and what you need to do. However, this course will help you use Etsy as one tool to create a better business. This course is free on this date and available for a fee after this date.

Above is the list of the August creative resources. If you would like to be the first to see what we round up for September, feel free to follow the blog through WordPress Reader or subscribe to our newsletter.

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July Creative Resources

July

July creative resources to kickstart this month’s creativity. A few posts and classes I found across the internet to keep your creativity moving through the summer.

Use Anytime

The Best Opportunities for Artists in July 2021

Artwork Archive has a great monthly roundup of opportunities for artists. This list includes grants, residencies, events and much more. Bookmark their page to come back each month to find out what’s new.

Toolkit: How to Write Your About Page

This post is from Creative Mornings website. The about page on your website may be one of the most important pages. This post will guide you through creating one just for you, along with examples of pages they liked. Take a look and maybe spend a little time this month updating your about me page.

Creative Mornings is an incredible organization just for us creatives. After you read the article, spend some time looking through their website. They are an amazing creative community.

July 12

Start a Handmade Business

Kari Chapin gets into details on everything you need to know to start a handmade business. Even if you already have your business started, you will learn something new on this video series on CreativeLive. This course runs just under for 15.5 hours long and a half and is free on July 12 and is available for a fee after this date.  

 

July 20

Lightroom Classic: Essential Training

Mark Wallace teaches this class on CreativeLive. If you are interested in using this software, this is a great chance to learn about it for free on this date.

Here is the class description:

This class is a step-by-step walkthrough of Lightroom Classic, perfect for the beginner as well as those who have worked with Lightroom Classic previously. This class is everything you ever wanted to know about Lightroom Classic but were afraid to ask.

This class will give you an overview of Lightroom Classic and show you how to maximize its potential by creating a workflow for importing, keywording, adjusting, and exporting your images.

Want more creative resources, here is a look back to the last resource page and come back next month for the August resource page.

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The Review after the Fair

Event - Art Fair

Do you do a review after your fair? Look at what went well, what didn’t go well. It may make a difference for your next event or the next time you come to this fair.

I worked for a Chamber of Commerce for years, and they put on world-class events. They had been doing this for years and had it down to a science. They had people in charge of each area of the event. They had volunteers under these people. Everyone had a job to do, and they all had someone to report to if things didn’t go well. Continue reading “The Review after the Fair”

Five December Resources for Your Creative Business

Online Creative Resources

Five December resources to give you a little help right before the holidays. A blog post with grants and show applications with December deadlines. Two video courses to help you with your online store. A blog post to get your Etsy shop up and running and a chance to sell online today with us. 

Here are your five December resources to help your creative business this week:

Use Anytime
December Monthly Art Opportunities 

Artwork Archive rounds up grants, competitions, and other art opportunities each month. The December listing is filled with opportunities for you to apply for. Take a look to see if there is one that will help you.

Quick Steps to Getting Started on Etsy Today

If you still don’t have an online store set up and don’t know where to start, this article will help you start today. Selling with Etsy is quick and relatively easy to get going. There will always be more to learn, but this will get your store setup today.

VIRTUAL MARKET:

The Art Fair Gallery started a virtual store, linking every product back to the artist’s website. We would love to have you join the market. It runs through December 15th and should take very little of your time to set up your products for sale. Email us to participate at catherine@theartfairgallery.com

December 6

optimize your creative store

Creative Live is running a class on optimizing your creative store. This class goes through setting up your home page, about page, SEO information, and more. It is free on December 6 and then available to watch when you have time for a fee.

December 10

simple email marketing for makers

Megan Auman’s class on CreativeLive will get you ready to hit send on emails to your customers. This course walks through all the steps to create an email that will get opened and clicked on. This course is free to stream on December 10 and available to watch when you have time for a fee.

Which of these December creative resources were most useful to you?

Here is a link to last week’s resources, with inspiration to get you through the holidays.  

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Creative Holiday Resources

Holiday Shopping Bag

Holiday creative resources – a few quick resources to help you get ready for holiday sales. Since we are rolling into the holidays, with black Friday, small business Saturday and Cyber Monday right around the corner.  

With this in mind, our resources are quick hits of information so you can continue getting ready for the holidays. Two of these items are repeats from last week, simply because they are timely, and I wanted you to see the grant opportunities for the month one more time.

Below are the creative holiday resources for this week:  Continue reading “Creative Holiday Resources”