You have heard you should have an email list. But it seems like just one more thing to do. Here are four simple ways to grow your email list, which won’t take a lot of your time or energy. Having this list will give you the ability to reach out to your customers before your next event.
The first is through your merchant provider. Square is used by many artisans. Did you know they have a service where you can update your customer data base directly from the payment information? I found this information from the bottom of their website. The best thing about this, it is free when you use Square. If you don’t use Square, see if you merchant provider provides the same service. And if they do have it, use the service.
Make sure when you collect your customers information this way, you get the correct confirmation from them allowing you to add them to your email list, before adding them to an email newsletter. Continue reading “Four Simple Ways to Grow Your Email List”
Art Fair Photo Policies –
As an artist, what are your thoughts on people taking photos of your work? Are you all for someone taking photos of your work? Or are you firmly against having anyone take photos of your work. Do you post signs in your booth not to take photos? Do you ask potential customers to not take pictures? If you do, what are your reasons for your no photo policy?
There is certainly an understanding that you want to protect your creative property. That you don’t want someone to take a photo of your photography to keep them from purchasing the original photo from you. You may even be concerned the person taking the photograph will copy your work and create if for themselves.
Continue reading “Art Fair Photo Policies”
The Creative’s Monday –
When you are a creative selling on the weekend, your Monday is different from other people’s. You didn’t have the weekend off.
Monday morning may see you heading back to your full-time job after working all weekend! Maybe Monday is a travel day for you. Heading home or driving to your next show. Maybe Monday is the day you get back into your studio to create again.
Or is your Monday more like other people’s Saturday and you are running around doing errands, catching up on your laundry and checking things off your personal to-do list.
Continue reading “The Creative’s Monday”
If you are in a creative business or thinking about starting one, here are two books I can’t recommend enough, The Business Boutique and Your Creative Career.
These two books are specifically aimed at starting your business, although, I think there is information in them which you would find helpful if you have been in a business a short time as well. Continue reading “Business Book Recommendations”
Training or learning something new is probably not something you either have the time or money to do. I completely understand. As a woman bootstrapping a business, while working full-time, while raising children, while paying for kids in college, I completely understand the sentiment.
What I also understand, is that you need to invest in yourself and your ability to run a successful business.
I attended a conference and one of the speakers stated we needed to invest 10% of our business revenue on training (or maybe it was income). Whichever one of these applies, use it.
Think about it, 10% of our income should be reinvested into ourselves! Continue reading “Training”
Your business is important to you and you know how important it is keep up with your professional training as well as creating goals for your business. You want to make this your best year ever.
You may be like most people right now and not have a whole lot of money left after the holidays for training. A great resource for free and/or inexpensive training for your creative business is Creative Live. Continue reading “Free Training Available For Creatives”
It’s nearing the end of the year, time to review how your business did compared to how you wanted it to do.
Why would you do this? Because knowing how you did will give you the knowledge and power to direct how next year is going to go. Here are the areas you should review: Continue reading “Business Review”
Going to Need Coffee
It has been a long weekend of family and shopping. We hope you had a blessed Thanksgiving with family/friends.
We also hope you survived Black Friday shopping and found just the right thing at a great bargain. And maybe after you left the big stores you found your way to your local shops later in the day or on small business Saturday.
Continue reading “Cyber Monday”
Do these five things to get your business set up.
- Decide what type of business you are going to be. If you are a solo creative entrepreneur, you can choose between being a sole proprietor and filing your taxes on your personal tax return with a Schedule C. If you have one or more partners, you can’t be a solo proprietor, but you can choose to be a partnership and file partnership returns. The last option for either individuals or partnerships are to file paperwork with your state to become a LLC or corporation. A quick google search will get you to the correct website for your state.
Continue reading “Do these five things today for your business”