Author: Catherine Hughes

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Promoting Your Art – Five Strategies to Gain a Larger Audience

Art

Promoting your art is crucial to building a creative business and generating sales. Here are five strategies that can help you gain recognition, reach a wider audience, and potentially sell your work:

Establish an online presence:

Create a website to showcase your art. Share high-quality images of your work, descriptions, artist statements, and contact information. Additionally, consider joining art-focused social media platforms or using popular ones like Instagram to share your artwork regularly and engage with other artists and potential buyers. Continue reading “Promoting Your Art – Five Strategies to Gain a Larger Audience”

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Promote Your Art Fair – Ten Effective Strategies

Photo of an Art Fair

Are you looking for ways to promote your art fair? Here are ten effective strategies that can help boost your visibility and attract an audience. These strategies are budget-friendly, making them perfect for small budgets.

Social Media Platforms:

Utilize popular social media platforms like Instagram, Facebook, Twitter, and LinkedIn to create dedicated pages for your art fair. Share captivating visuals, behind-the-scenes content, artist spotlights, and event updates. Engage with the art community by using relevant hashtags and tagging participating artists. Continue reading “Promote Your Art Fair – Ten Effective Strategies”

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Defining your Art or Craft

Defining your art or craft market involves understanding your target audience, identifying your unique selling proposition, conducting market research, and developing a strategic approach to reach and engage potential customers. Here are some steps to help you define your art or craft market:

Identify your niche:

Determine the specific type of art or craft you create and the target audience you want to attract. Consider the style, medium, theme, or purpose of your work. For example, are you a painter specializing in landscapes, a ceramic artist creating functional pottery or a jewelry maker focusing on minimalist designs? Continue reading “Defining your Art or Craft”

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Finding the Best Craft Fair: A Guide for Artisans

Art Fair

Deciding to sell at a craft fair can be a great business decision. The next step is to find the best fair for you.

Craft fairs provide an excellent opportunity for artisans to showcase their creativity, connect with customers, and make sales. There are hundreds of fairs and many weekends to sell at, and choosing the correct fair could be overwhelming.

In this post we will guide you through the ways to find the best craft fairs to maximize your success as an artisan. Continue reading “Finding the Best Craft Fair: A Guide for Artisans”

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Meet Polina Tchipilska

Meet Polina Tchipilska -

Polina

Polina Tchipilska is a new acrylic artist. She discovered her passion for painting just two years ago.

Polina finds inspiration in the beautiful Pacific North-West. Her combined love of nature walks and art has shaped her artist view.

The flowers, animals, and landscapes she encounters on her walks are often a part of her work.

You can reach Polina through her Instagram account @tchipilska. You can also find her artist profile at the Art Fair Gallery.

We will continue to follow Polina’s career. We will update as we learn more.

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August Creative Resources

Pencils

Creative resources for August 2021. This list includes a few free-to-watch classes on CreativeLive, a resource list from Artwork Archive, and an uplifting blog from Creative Mornings.

Below is our Roundup of August Creative Resources
Use Anytime

The Best Opportunities for Artists in August 2021

Artwork Archive has a great monthly roundup of opportunities for artists. This list includes grants, residencies, events, and much more. Bookmark their page to come back each month to find out new resources.

HEY CreativeMornings!: 39 Things We Wish We’d Realized Sooner

Need a little inspiration? This post is from the CreativeMornings website may encourage you to move forward with your art. What would you tell your younger self?  

Creative Mornings is an incredible organization just for us creatives. After you read the article, take some time looking through their website. They have an amazing creative community.

August 25

Blogging to Sell Your Products

Do you have a blog? Or maybe you use Instagram to help you draw awareness to your art. Either way, you are using photos, captions, and writing to sell. This CreativeLive course is taught by Megan Auman and will walk you through the best ways to write and sell. The class takes just over 3 hours and is free on this day and available for a fee after this day. 

August 29

Turn Your Etsy Shop into a Sales Machine

If you are new to Etsy or looking to revamp your Etsy store, this course will lead you through what you need to know to grow your sales. It is over an 11-hour class and gets into the details to optimize your store. The course is a few years old, and Etsy is updated its business model and what you need to do. However, this course will help you use Etsy as one tool to create a better business. This course is free on this date and available for a fee after this date.

Above is the list of the August creative resources. If you would like to be the first to see what we round up for September, feel free to follow the blog through WordPress Reader or subscribe to our newsletter.

Join us to get the newsletter for artist resources, events, and more. 

 

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July Creative Resources

July

July creative resources to kickstart this month’s creativity. A few posts and classes I found across the internet to keep your creativity moving through the summer.

Use Anytime

The Best Opportunities for Artists in July 2021

Artwork Archive has a great monthly roundup of opportunities for artists. This list includes grants, residencies, events and much more. Bookmark their page to come back each month to find out what’s new.

Toolkit: How to Write Your About Page

This post is from Creative Mornings website. The about page on your website may be one of the most important pages. This post will guide you through creating one just for you, along with examples of pages they liked. Take a look and maybe spend a little time this month updating your about me page.

Creative Mornings is an incredible organization just for us creatives. After you read the article, spend some time looking through their website. They are an amazing creative community.

July 12

Start a Handmade Business

Kari Chapin gets into details on everything you need to know to start a handmade business. Even if you already have your business started, you will learn something new on this video series on CreativeLive. This course runs just under for 15.5 hours long and a half and is free on July 12 and is available for a fee after this date.  

 

July 20

Lightroom Classic: Essential Training

Mark Wallace teaches this class on CreativeLive. If you are interested in using this software, this is a great chance to learn about it for free on this date.

Here is the class description:

This class is a step-by-step walkthrough of Lightroom Classic, perfect for the beginner as well as those who have worked with Lightroom Classic previously. This class is everything you ever wanted to know about Lightroom Classic but were afraid to ask.

This class will give you an overview of Lightroom Classic and show you how to maximize its potential by creating a workflow for importing, keywording, adjusting, and exporting your images.

Want more creative resources, here is a look back to the last resource page and come back next month for the August resource page.

Join us to get the newsletter for artist resources, events and more. 

 

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The Review after the Fair

Event - Art Fair

Do you do a review after your fair? Look at what went well, what didn’t go well. It may make a difference for your next event or the next time you come to this fair.

I worked for a Chamber of Commerce for years, and they put on world-class events. They had been doing this for years and had it down to a science. They had people in charge of each area of the event. They had volunteers under these people. Everyone had a job to do, and they all had someone to report to if things didn’t go well. Continue reading “The Review after the Fair”