Category: Social Media

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Unlock Success: 5 Tips for Artists on Black Friday!

December Resources - Holiday packages

Offering Black Friday deals as an artist can be a great way to boost your sales and attract new customers, but it’s essential to balance discounts with your need for profit. Here are five things to consider when creating promotions for your art:

Determine Your Discount Structure:

    • Decide on the type of discounts you want to offer. You can create a percentage discount (e.g., 20% off), a specific amount off (e.g., $50 off), or buy-one-get-one (BOGO) deals.
    • Calculate the minimum discount that still allows you to cover your production costs and make a reasonable profit. Ensure the final price is attractive to customers and you don’t operate at a loss.
    • Consider if you even want to create a discount. Do your customers buy from you because of a higher perceived value? If so, discounts may hurt your art business.

Continue reading “Unlock Success: 5 Tips for Artists on Black Friday!”

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Ways to Leave a Lasting Impression on Social

As artists, our primary focus is on creating art. When we do use social media, it’s mostly to connect with our family and friends. However, now is the time to leverage social media for your business and showcase your brilliance! Here are some ways to leave a lasting impression on social media:

Embrace authenticity:

Share your genuine self, passions, and interests. People appreciate real connections. Remember, you don’t have to divulge your entire personal life. Only share what feels natural and comfortable for you. Continue reading “Ways to Leave a Lasting Impression on Social”

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How to Engage with Your Art Fair Customers – After the Fair

Art Fair Display

You had a successful art fair and are now wondering how to engage with your art fair customers. Continued engagement with customers after an art fair is crucial for building lasting relationships, fostering loyalty, and increasing sales opportunities in the future.

Here are seven strategies to create continued engagement with your customers:

First Collect Contact Information:

During the art fair, encourage visitors to sign up for your newsletter or provide their contact information. This allows you to stay in touch with them after the event. Using an email provider like mailchimp or ConvertKit will help you to collect information and stay in compliance with email rules. Continue reading “How to Engage with Your Art Fair Customers – After the Fair”

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Sharing Your Art

Sharing your art can be difficult. Your art is personal. It is a bit of who you are in each piece you create. Regardless if you are a painter, photographer, or potter, each item is unique and shows where you are in your artistic career.

As such, sharing your art is a meaningful and important part of being an artist. It allows you to connect with others, express yourself, and potentially make a positive impact on the world. Here are some reasons why sharing your art is valuable:

Expression and Communication: 

Art is a powerful form of self-expression. When you share your art, you communicate your thoughts, feelings, and ideas to the world in a way that words often cannot fully convey. Continue reading “Sharing Your Art”

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Promoting Your Art – Five Strategies to Gain a Larger Audience

Art

Promoting your art is crucial to building a creative business and generating sales. Here are five strategies that can help you gain recognition, reach a wider audience, and potentially sell your work:

Establish an online presence:

Create a website to showcase your art. Share high-quality images of your work, descriptions, artist statements, and contact information. Additionally, consider joining art-focused social media platforms or using popular ones like Instagram to share your artwork regularly and engage with other artists and potential buyers. Continue reading “Promoting Your Art – Five Strategies to Gain a Larger Audience”

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Promote Your Art Fair – Ten Effective Strategies

Photo of an Art Fair

Are you looking for ways to promote your art fair? Here are ten effective strategies that can help boost your visibility and attract an audience. These strategies are budget-friendly, making them perfect for small budgets.

Social Media Platforms:

Utilize popular social media platforms like Instagram, Facebook, Twitter, and LinkedIn to create dedicated pages for your art fair. Share captivating visuals, behind-the-scenes content, artist spotlights, and event updates. Engage with the art community by using relevant hashtags and tagging participating artists. Continue reading “Promote Your Art Fair – Ten Effective Strategies”

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Why Are You on Instagram?

Instagram Logo

Why are you on Instagram? We are all on Instagram for different reasons. Some of us use this space to be inspired by other people’s photographs. Others are here to look at travel pictures. Still others may be here to see their family and friends lives through their photos.

But many of us are also here to sell something.  And maybe sell without coming across as too salesy. Is that a word? 

So how do you use Instagram to Sell?

Continue reading “Why Are You on Instagram?”