December 2023 Creative Resources to help you with the business of art. Restarting this series as we conclude 2023. A bit of a look forward to opportunities in 2024 and planning for the end of 2023.
Artwork Archive has their 2024 list of opportunities for artists. It is a fairly comprehensive list. It is searchable by region as well. Check it out and see if there is something which interests you. Continue reading “December 2023 Creative Resources”
As the year draws to a close, artists who sell their creations online and at art fairs find themselves at a crucial juncture—tax season is just around the corner. While the creative process may be the heartbeat of your artistry, managing your finances is equally vital. Here, we provide valuable tips on how to prepare for taxes in December, ensuring a seamless meeting with your tax preparer. Continue reading “Preparing for Tax Season as an Artist: Useful Tips for December”
As an artist or maker, building a thriving online presence is essential for connecting with your audience and growing your small creative business. One powerful tool in your digital arsenal is email marketing.
Collecting and nurturing a dedicated email list allows you to engage with your fans, share your latest creations, and turn casual admirers into loyal customers. The key to harnessing the full potential of email marketing is choosing the right Email Service Provider (ESP). Continue reading “Maximizing Your Creative Business: Choosing the Right Email Service Provider”
Are you eager to join the frenzy of holiday shopping without reducing the prices of your art? We’ve got you covered! Let’s explore five key strategies to balance boosting sales and maintaining profitability while providing a unique and exclusive experience for your art-loving audience.
Strategize Exclusive Offers:
Focus on creating limited-edition pieces or special bundles only available during the Black Friday event. Allow your customers to own something unique they can’t find anywhere else.
Examples of this could be limited edition prints of a favorite series of paintings or photographs. Or create a limited edition soap or candle collection just for the holiday weekend. Continue reading “Five Key Strategies for Artists for Black Friday Promotions”
Offering Black Friday deals as an artist can be a great way to boost your sales and attract new customers, but it’s essential to balance discounts with your need for profit. Here are five things to consider when creating promotions for your art:
Determine Your Discount Structure:
- Decide on the type of discounts you want to offer. You can create a percentage discount (e.g., 20% off), a specific amount off (e.g., $50 off), or buy-one-get-one (BOGO) deals.
- Calculate the minimum discount that still allows you to cover your production costs and make a reasonable profit. Ensure the final price is attractive to customers and you don’t operate at a loss.
- Consider if you even want to create a discount. Do your customers buy from you because of a higher perceived value? If so, discounts may hurt your art business.
Continue reading “Unlock Success: 5 Tips for Artists on Black Friday!”
To effectively market a craft or art fair business and attract new traffic to your website during the holiday season, you can use a combination of online and offline strategies. Here are seven key marketing tactics to consider:
Search Engine Optimization (SEO):
- Optimize your website for search engines by using relevant keywords and phrases related to your craft or art fair niche. This will help your site rank higher in search results, making it easier for potential customers to find you.
- Use keywords in your art title and description. Use words your customer would use to find what you sell. (Ex. Modern purple ring or antique amethyst ring)
Continue reading “Boost Your Art Website Traffic With These 7 Proven Strategies”
Selling your art at a weekend art fair can be an exhilarating experience, but it can also be challenging, especially when sales are slower than expected. Don’t be discouraged; there are several strategies you can implement immediately to drive more traffic to your booth and increase your sales. This blog post shares five practical tips to help you stand out and maximize your art fair experience. Continue reading “Boost Your Art Fair Sales: 5 Immediate Tips to Attract Crowds to Your Booth”
Creating displays for your art is crucial to drawing customers into your booth. Whether arranging your pieces strategically or creating an inviting space, these tips will help you confidently showcase your incredible talent. Check out these four simple tips to make your art stand out at your next art fair.
Here are the four tips to think about when creating your booth:
First impressions matter:
Create an eye-catching booth with a cohesive theme that reflects your unique style. Choose a color palette that complements your artwork, and use attention-grabbing signage to make your booth stand out. Use varying heights, shelves and the walls of your booth to display your art. Keep the customer’s eyes moving around your space. Continue reading “Four Simple Tips to Stand Out at the Art Fair”
Ready to take your product photography to the next level? Let’s dive into some quick tips for photographing your stunning artwork!
▪️Shooting your art doesn’t necessarily mean an expensive camera. Using the camera on a newer phone can provide you good quality photos.
▪️Capturing the essence of your artwork starts with lighting. Natural light is your best friend, so find a spot near a window. Or head outdoors during the golden hour for that magical glow or on a cloudy day. Let your vibrant colors and intricate details shine! Continue reading “Quick Tips for Photographing Your Artwork”
Starting a new art project can be both exciting and scary. Believing in yourself is one key to success. Here are three additional tips to keep in mind as you embark on this creative journey:
1. Stay true to your vision: Embrace your unique voice and style. Let your creativity guide your choices, and don’t be afraid to express yourself authentically. Continue reading “Starting a New Art Project: Three Tips to Stay Focused”